How Mobile Technology is Improving Employee Benefits
Mobile technology and carriers’ apps can be extremely valuable to your employee benefits program.
If you are not encouraging employees to use carriers’ apps, you may not be making the most of your employee benefits. These apps can streamline benefits communication and improve employee education by using the most popular and powerful, multimedia channel used today – the smartphone.
Smartphones have become a staple in our everyday lives. Mobile technology has changed how we access information and where we look for solutions. Whether we are using mobile technology for business or entertainment, we are heavily dependent on these devices that weren’t even available 15 years ago. Just as mobile technology has evolved, so should your employee benefits education.
The Evolution of the Mobile Phone
Mobile technology rapidly expanded the purpose of cell phones from verbal communication to a multi-media tool with the release of the iPhone in 2007. Today, approximately 70 percent of U.S. adults have smartphones, and spend more free time on mobile devices than watching television.
In addition, the number of mobile applications (a.k.a. apps) has increased to more than 2.2 million in 2015. And, many insurance carriers are now seizing the opportunity to offer benefit solutions in the form of an app. But, how can this help you make your employee benefits program a success?
Employee Benefits and the Value of Health Insurance Apps
The purpose of a business app is to provide customers with convenient solutions. Health insurance apps try to simplify coverage or improve health. But, these apps are more than just cool, new features – they can be extremely valuable to benefit specialists and HR professionals. Here are four ways health insurance apps help you and your employees:
1. Engages employees with their benefits.
Carrier apps can keep employees engaged with and provide education about their benefits throughout the year. The simplified information is presented in a consumer-focused model. Employees are more motivated to retrieve health or benefit information when accessible through the convenience of an app.
2. Increases employee satisfaction with benefits provider.
Employee satisfaction increases when employees understand their benefits. Apps can also increase employee satisfaction by increasing response time with electronic delivery of direct-to-member communications. Additionally, the app puts tools and most requested information on demand and instantly at their fingertips.
3. Maximizes efficiencies with minimal cost.
Digital communications, reduced customer service calls and a proactive approach to health can streamline a carrier’s operations and eliminate some workflows. In other words, using a carrier’s app can help keep the cost of operations in check and create efficiencies that help maintain a competitive price on monthly premiums.
4. Provides mobile access to affordable healthcare.
Most health insurance apps also provide employees with access to a directory of participating network providers. For example, our AlwaysAssist mobile app allows enrolled employees to search for local network providers, and offers the feature to call dentists and/or eye providers directly from the search function with one touch.
Insurance carriers have evolved with mobile technology, and adapted benefits communication to fit a multimedia channel. If your employees are not using an available carrier app, your employee benefits program could be missing out.
Encourage your employees with Starmount/AlwaysCare dental and vision plans to download the AlwaysAssist app for their iPhone and/or iPad from the Apple App Store or for Android devices from Google Play.